Six Common Mistakes (internet marketing strategies) Made by Email Marketers

September 23rd, 2008 admin Posted in marketing |

By Jim Janowiak

There are lots of mistakes made by beginning email marketers. When your email messages are not well thought out, you will not get the responses you want. If you’re not getting the responses you want, you are losing money and wasting time. Not only are you losing time and money, but your list recipients will start to recognize your poor quality. Once that happens, it is very difficult to regain their interest and curiosity.

Most of the mistakes can be broken down into one of the following general categories.

1.Over Use of Personalization. All auto responders allow you to personalize your email. This is a great feature if it’s used correctly. The problem is that with many emails the creator believes more is always better. Only use the personalized information when necessary. If I get an email with my name in it several times it makes me feel creepy. There are times you won’t use personalization at all. Just think how you would have a normal conversation with a friend.

2.Over Use of Power Words. You probably know that you can’t scream at your prospects with capital bold letters and exclamation points. Well, you also can’t use power words either. Here are two examples. “If I don’t tell you about this I will EXPLODE”. “This is the GREATEST THING I have ever seen”. This type of thing just doesn’t work today.

3.Too Formal. Writing for the internet should be just like you are talking. Write as if you are talking to your friends in a bar or other comfortable social gathering. Throw out most of what you learned in English class. Even punctuation is not important. Save the formal writing for your doctorate thesis. Correct spelling is important because you do want to look professional and literate.

4. Two or More Offers. One offer, one email. Don’t send an email and have several offers included. You will confuse and distract the prospect. They might not know what to do by the time they get to your call to action or close. Focus their thinking on just one offer. Stay on point and then ask them to click on the benefit they will receive.

5.No Clear Call to Action. Every email must tell the prospect what action to take. Don’t hesitate to ask them to buy your offer or click the link. If you don’t tell them to take an action they probably won’t. So many emails beat around the bush. Get to the point and tell them what to do. If you don’t you are wasting their time and yours.

6.Talking About Yourself Too Much. Your prospects don’t care about you or your problems or glories. They want to know what you are going to do for them. What benefit you are going to give them. Your emails are not the time for long chats. Use your stories for squeeze pages, websites or eBooks when the prospect will give you more time. This is an email and everybody gets lots of them everyday.

These are the main blatant mistakes. Lots of other mistakes can be categorized into one of these six. Go back and make notes for yourself. By avoiding these common mistakes you’ll get a lot better response from your email campaigns.

Jim Janowiak is an internet business coach working with the Best Internet Business Builder. For no BS straight to the point tips and srategies visit:

Best Internet Business Builder

questions@bestinternetbusinessbuilder.com

Articles Make Great Web Content And Much, Much More
By Debbie Allen

When you are working to establish yourself as an Internet marketer finding ways to promote your credibility is important. Some people do this by providing wonderful services and others create great products. But even with that you will need to have quality content on your website if you are to get noticed by the search engines. Articles can do that for you.

You may feel that articles are only good for submitting to directories but you are wrong. It is true that through article submission you can gain backlinks and build traffic but you must keep in mind that people on the Internet, the surfers, seekers and shoppers all have one thing in common; they are looking for something, and in most cases that something is information.

Few people jump on the Internet with the intent of making a purchase right away. Most people are there because they want to know about something. Perhaps you will get ranked in the search engines high enough to come up during a search, but imagine for a moment that the searcher lands on your site and sees little real information there.

Maybe all they see is a sales letter. Okay, I agree that sales letters are fine and necessary but if the particular product you are promoting in that sales letter does not meet the needs of the searcher he is likely to click away as fast as he landed there.

If you have some quality information on your landing page, a free article or white paper it is likely that if the searcher is interested in the topic he will read the information. And if he sees that the information is solid and useful he is likely to desire more of the same. He will in fact feel that if you give away great content the stuff you charge for must be awesome.

This means that you will be building a website with quality content that will help to establish the fact that you are a true expert in the field. This builds your credibility and your visitors will trust your information.

Do not forget to include an opt in form so that you can continue sending your subscribers great information. That will be easy to do because you will use articles. Simply break them up into small components and send a bit of information at a time. This will allow you to build a relationship with your subscribers and over time they will respect your advice. This includes advice on product and service purchases.

To entice the visitors to opt in you can use your articles to create a short report that provides some great information. But do not give everything away for free. Keep your best stuff for your actual products that you sell.

Get a free report about article writing at:

http://www.articlemarketingplus.com

To skyrocket your Article marketing profits visit:

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